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BOOK SUMMARY :

The cultural dimension of global business is an essential pedagogical tool for instructors in anthropology sociology and especially in business schools that deal with variations of human activities in commercial enterprises cross culturally the authors offer theory best practice advice and clever insights in a wide range of topics from the cultural dimension of international business book read 3 reviews from the worlds largest community for readers dealing with issues connected with the cultural dimension of international business book read 3 reviews from the worlds largest community for readers dealing with issues connected with the cultural dimension of international business 6th edition isbn 13 9780205645282 the cultural dimension of international business 6th edition gary ferraro professor emeritusinternational business endeavors require people to communicate across cultural and national boundaries for the past 20 years scholars have explored the ways in which culture influences work habits and values communication styles and business practices along with the trend toward a global economy there is today a greater recognition among specialists that cultural differences affect all the cultural dimension of international business gary p ferraro pearson prentice hall 2006 business and economics 216 pages 0 reviews dealing with issues connected with the anthropology of business international business applied anthropology international marketing and international management this book demonstrates how the theory

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