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The small big small changes that spark big influence steve j martin noah goldstein robert cialdini on amazoncom free shipping on qualifying offers at some point today you will have to influence or persuade someone your boss a co worker a customer client spousethe small big small changes that spark big influence is a pretty good book on the topic of ethically persuading people to change their behaviour grounded in research and mixing discussion with examples the book intrigued me enough that i jotted notes and my own ideas as i readmartin goldstein and cialdini are renowned practitioners of the science of persuasion in the field of influence and persuasion robert cialdini is the worlds most cited living social psychologist and author of the seminal book influence 9781846686146the small big small changes that spark big influence about the book at some point today you will have to influence or persuade someone your boss a co worker a customer client spouse your kids or even your friendshere are 20 psychological nudges to get people to buy from the small big small changes that spark big influence the new book on marketing persuasion by persuasion science rockstars psychologists robert cialdini and noah goldstein and steve martin

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