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The Art Of Choosing PDF, ePub eBook

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BOOK SUMMARY :

The art of choosing is an interesting entertaining and useful book it focuses heavily on the psychology of making choices and psychological effects of being faced with and making choices this focus is understandable because the author is a psychologistsheena iyengar studies how we make choices and how we feel about the choices we make at tedglobal she talks about both trivial choices coke v pepsi and profound ones and shares her groundbreaking research that has uncovered some surprising attitudes about our decisionsin comparison the art of choosing is sluggish and sometimes a little out of left field for example in a study she did with a grad student they tracked hundreds of graduating college seniors describing their ideal job over a six to nine month period that it took the subjects to find workhttpwwwtedcom sheena iyengar studies how we make choices and how we feel about the choices we make at tedglobal she talks about both trivial choicethe art of choosing summary shows you how your culture shapes how much choice you need how it affects health and why it can be better to let others decide

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